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Search Engine Optimization
Getting a domain name and setting up your online store is just the beginning of your e-commerce journey. The next major challenge is how to get your site found by potential online customers. An estimated 85% of Internet traffic originate from search engines. And a staggering 70% of all online purchases also start from search engines. The problem is most sites are designed to be viewed by humans and, therefore, do not rank well in search engines.
Search Engine Optimization (SEO) is defined by wikipedia as the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Logically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.
Research have shown the following search behavior:
- 68% of search engine users click results on the first page of search results, compared to 62% in 2006, and 60% in 2004.
- Only 8% of search engine users review more than the first three pages prior to clicking on a result.
- 49% of search engine users who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2006, and 42% in 2004.
- 37% of online users associate appearance at the top of search results with a company's leadership within its industry or category, up slightly from 35% in 2006 and 33% in 2002.
Mozcom PayEasy offers two services related to improving one's search engine placement -- an, affordable automated Search Engine Registration (SER) service and Search Engine Optimization (SEO) consulting services.
Our SER will register your website to more than 200 search engines and directories using the keywords or text description that you want to associate with your site. For only PHP2,500 per year, that saves you a lot of time and effort. You also gain access to reports showing how your keywords compare with competitors and assess your online performance. We do not offer SEO services commercially. However, we provide FREE consulting services and assistance to our merchants. Contact us for assistance.