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PayEasy Provides Visualization Tools To Aid Merchants Identify Their Market

June 22, 2009 — One of the key ingredients in successful marketing is knowing your customers. By knowing where they are coming from, you can adjust your campaign and target that specific geographical area. Geographical mapping helps you identify regions where your buyers are coming from -- eg. North America, Japan, Europe, etc. Merchants can also take an opposite view and increase their marketing in areas where they are weak. Doing so increases their total sales revenue potential.

Mozcom PayEasy recently implemented a graphical map to help merchants visualize their visitors. Through the use of Google's Geo Map Visualization API, merchants can see which countries or regions they are getting their visitors from. The deeper the shade of color, the more popular that region is. Hovering the mouse over the region will show a physical count of how many visitors came from that country.

Mozcom PayEasy is the most comprehensive online payment system in the country today supporting all major credit cards (Visa, MasterCard, American Express, Discover, JCB, Diners Club), BancNet and MegaLink ATM cards, PayPal, China UnionPay, Globe G-Cash, Smart Money, UseMyBank, Western Union, over-the-counter bank deposits, and direct account debit with major banks in China, Malaysia, Thailand and Taiwan. For more information, visit www.payeasy.ph or call +63(2)848-2606.